This client discovered in their staff survey that its people often don’t see the link between their day-to-day work and where value comes from in the organisation. In this talk I helped everyone see how value comes about, through front line stories and customer experiences.

It’s a powerful way to engage people in strategy and action. It makes strategic choices come to life, linking them directly to customer experiences and decisions to buy. It invites people to talk to each other about how our day-to-day actions build shareholder value and market success. It’s a great talk to get use to get people motivated to think about how their work matters, to customers, to the future and to the value they create.