It’s easy to get stuck. The more successful we are, the more there is a danger that we become blinded to other ways of seeing and doing things. Our recipes of success can become blinkers that stop us seeing better ways of doing things.

One of my most frequently requested and highly valued talks is about different ways of seeing. I’ve spoken on this theme all over the world – from scientists looking for new organic molecules to engineers trying to find new ways of collaborating with their customers. I’ve worked with cosmetics and skincare, foods and pharmaceuticals, governments, and space agencies.

I’ve made a life out of finding new ways of seeing things and have collected hundreds of practical stories of where different ways of seeing have changed the world. People love these stories and come out inspired and empowered to be more curious, look at things in a new way, and bring about new and valuable changes in their work.